SEO Work
Below are some samples of the range of websites that I have worked on, showcasing my expertise in enhancing search engine rankings, driving organic traffic, and ensuring compliance with stringent trust and accuracy standards required for YMYL content.
WKFirm.com
Wkfirm.com is the official website for Wettermark Keith, a prominent personal injury law firm based in Birmingham, Alabama. The firm specializes in providing expert legal representation for individuals who have suffered injuries due to accidents and negligence. With multiple locations across the southeastern United States.
Wettermark Keith Personal Injury Lawyers – SEO Strategy
Issue:
The website for Wettermark Keith personal injury lawyers had no significant key phrases ranking on the first page of Google. In such a highly competitive and costly market for paid ads, achieving high organic rankings for key terms was essential.
Solution:
I developed a comprehensive roadmap to rank each of the seven locations for location-based phrases, such as “Birmingham Personal Injury Lawyers,” and targeted “Personal Injury Law Firm” as the primary phrase for the homepage. I had the writers rewrite each location page and the homepage following a detailed SEO outline. We implemented FAQ, location, and legal schema across the site implemented a link building campaign.
Additionally, I executed a content cluster strategy to ensure comprehensive topic coverage. Weak and thin content was removed, combined, or redirected, and an internal linking strategy was put in place.
Results:
Within one year the number of top 3 positions increased by 200% organic traffic tripled, and the site was ranking on the first page for every targeted phrase in every location that the firm served:
- Birmingham personal injury lawyers
- Chattanooga personal injury lawyers
- Knoxville personal injury lawyers
- Montgomery personal injury lawyers
- Panama City personal injury lawyers
- Dothan personal injury lawyers
- Huntsville personal injury lawyers
The site also began ranking on the first page for numerous informational phrases, such as “how to hire a personal injury lawyer” and “how much do personal injury lawyers get paid,” showcasing the firm as a knowledge leader in the space. The site rank on the first page for Personal injury law firm.
WkVeterans.com – Expansion into Veterans Disability Space
Issue:
The firm expanded into the veterans’ disability space and needed an effective SEO strategy for their new website.
Solution:
I created a site structure for the new website and guided the firm to implement tools such as veterans’ disability calculators and highly focused location-based pages.
Results:
Within eight months, the site grew to 1,800 p/m in targeted organic traffic and ranked for every phrase for every location, such as “Birmingham veterans disability lawyers,” “Chattanooga veterans disability lawyers,” etc. The site also ranked for informational phrases such as “VA disability calculator,” “Agent Orange VA disability,” and “VA disability for heart disease.”
USLawShield.com
USLawShield provides comprehensive education in self-defense law, empowering members to confidently navigate critical, life-threatening situations. In addition, they offer legal representation and support, safeguarding members from potential legal injustices that may arise following acts of self-defense. Their services include immediate access to attorneys, educational seminars, and resources to ensure members are fully informed and protected.
Issue:
Since its launch in 2014, SEO had not been integrated into the content strategy. Consequently, the site suffered from numerous on-page errors, including broken links, duplicate or missing meta descriptions, crawl budget issues, and poor internal linking.
Solution:
After conducting a thorough audit of the website, I began by addressing the on-page errors. I fixed broken links, added and optimized meta descriptions, and resolved crawl budget issues. To further enhance the site’s search engine visibility, I implemented schema markup, ensuring that search engines could better understand and index our content.
Next, I focused on content quality. We removed all thin and poor-performing content to elevate the overall site quality. Our new content strategy was centered around creating topic clusters and keyphrase-focused SEO outlines for both transactional phrases and informational phrases to showcase the company as thought leaders in the space. We meticulously crafted detailed outlines and published 89 high-quality articles that catered to the needs and interests of our target audience.
Additionally, we improved the internal link structure of the website. This not only enhanced user navigation but also distributed link equity more effectively, improving the crawlability and indexing of crucial pages.
Results:
Within eight months of implementing these changes, organic traffic grew by 300%, and the website began ranking for numerous high-value transactional phrases, including “concealed carry insurance,” “carry insurance,” “CCW insurance,” and hundreds of variations of these keywords. And hundreds of informational phrases such as “red flag laws”, “what is brandishing”, “can I travel with firearms” etc..
This comprehensive SEO overhaul not only resolved existing issues but also established USLawShield as an authoritative source in self-defense law education. The increased visibility and engagement significantly boosted the site’s performance and user experience.
Bathtubsplus.com
Bathtubsplus.com specializes in offering a wide selection of high-quality bathtubs and bathroom fixtures. Their extensive product range includes freestanding tubs, whirlpool baths, clawfoot tubs, and modern shower systems. Dedicated to exceptional customer service, Bathtubsplus.com provides expert advice, detailed product descriptions, and installation guides to help customers make informed decisions. With competitive pricing and a commitment to quality, Bathtubsplus.com ensures a seamless shopping experience for all bathroom remodeling needs.
Issue:
The website was not ranking for high-value transactional, brand-centric products such as ‘American Acrylic,’ ‘Steam Planet,’ and ‘Sauna Bathtubs.’
Solution:
Keyword Research:
Using SEMRush, I uncovered a short list of achievable, high transactional intent phrases.
On-Page Optimization:
During the first month of the campaign, we created a number of key-phrase optimized brand pages and linked these to the related product pages. We then optimized important landing pages by adding key-phrase optimized content. Additionally, we set up both a blog and a knowledge base, publishing content that targeted high-value key phrases and related terms.
Off-Page Optimization:
As a final step, we implemented a comprehensive link-building campaign. This involved direct link outreach, guest blog posts, image sharing sites, video sites, and local listings to support all the new pages. We also leveraged social media to bolster the website’s online reputation and visibility. This included creating and sharing engaging content on platforms such as YouTube, Instagram, and Pinterest to attract backlinks and drive traffic to the site.
Results:
After six months, the website rose to the first page for most of the targeted phrases, increasing overall revenue by 70%.
Key Phrases:
- American Acrylic
- American Acrylic tubs
- American Acrylic shower base
- Sauna bathtub
- Steam Planet walk-in tubs
- Bathtubs for sale online
- Tubs online
This strategic approach not only improved the website’s rankings for high-value transactional terms but also significantly boosted its overall online presence and revenue.
Thefamilyinternational.org
Issues:
The website was not ranking in the first position for its primary keyphrase: ‘The Family International.’
Solution:
Off-Page Optimization:
- Link Building Campaign: Developed and executed a comprehensive link-building campaign to enhance the website’s authority and visibility.
- Targeted Outreach: Secured backlinks from relevant humanitarian websites, new religious movements (NRMs), and academic sources.
- Social Media Campaign: Managed a robust social media campaign to strengthen the online reputation and engagement.
- Media Content Creation: Directed the production of media content, including YouTube videos and image-sharing initiatives, to increase online presence and attract backlinks.
On-Page Optimization:
- Technical Improvements: Fixed technical issues affecting page load speed to enhance user experience and search engine ranking.
- Internal Linking: Updated and optimized the internal linking structure to improve navigation and distribute link equity more effectively.
Result:
Successfully achieved and maintained the 1st position for the keyphrase: ‘The Family International,’ significantly improving the website’s visibility and search engine ranking.
Jeremyspencer.com – Reputation management
Issue:
Low visibility. The website was not appearing on the first page of Google for the musician’s name, ‘Jeremy Spencer.’
Solution:
Off-Page Optimization:
- Reached out to record labels and secured high-quality inbound links.
- Built additional inbound links from music-related blogs, wiki pages, and forums.
On-Page Optimization:
- Updated and optimized content with an improved internal linking structure.
- Linked out to authority sites to enhance credibility.
Results:
Achieved first-page positions for key phrases:
- Jeremy Spencer
- Jeremy Spencer musician
- Jeremy Spencer blues
This strategy significantly increased the website’s visibility and established a strong online presence for the musician.
