SEO Work

A few projects representative of my SEO work over the years.

USLawShield.com – Doubled Organic Traffic

USLawShield offers education in self-defense law; empowering their members to handle critical, life-threatening situations with confidence; and protecting them from potential injustices in the legal system after acts of self-defense.

Issue:

Since its launch in 2014, SEO had not been any part of the content strategy. As a result, the site suffered from numerous on-page errors such as broken links, duplicate and/or no meta descriptions, issues related to crawl budget, and poor internal linking.

Solution:

After conducting a thorough audit of the website. We began by removing all thin / poor performing content and set up an onpage strategy involving the use of topic clusters and keyphrase focused SEO outlines for all new content.

Results:

Organic traffic doubled within 8 months of the campaign, and the website began ranking for a number of high-value transactional phrases.

Bathtubsplus.com – Ranking for high -value keyphrases.

Issue: 

The website was not ranking for high-value transactional, brand-centric products such as ‘American Acrylic’, ‘Steam planet’ and ‘Sauna bathtubs’.

Solution:

Keyword research:

Using SEMRush we uncovered a short list of achivable, high transcatioal intent phrases. 

On-page: 

During the 1st month of the campaign we created a number of key-phrase optimized brand pages and linked these to the related product pages.

Next, we optimized important landing pages by adding key-phrase optimized content. 

Next, we set up both a blog and a knowledge base and published content targeting high value key phrases and related phrases. 

Off-page:

As a final step, we built links through direct link out reach, guest blog posts, image sharing sites, video sites and local listings to support all the new pages.

Results: 

After 6 months the website rose the 1st page for most of the targeted phrases. Increasing overall revenue by 70%. 

Keyphrases:

  • american acrylic
  • american acrylic tubs
  • american acrylic shower base
  • sauna bathtub
  • steam planet walk in tubs
  • bathtubs for sale online
  • tubs online

Thefamilyinternational.org – Reputation management

Issues:

Website was not ranking in first position for primary keyphrase: ‘the family international’

Solution: 

Off-page: 

Created and executed link building campaign to promote website. 

Delivered links from humanitarian related websites, NRM’s and academics.

Managed social media campaign to bolster online reputation.

Directed the creation of media content such as youtube videos, and image sharing websites.

On-page:

Fixed technical issues related to page load speed.

Updated internal linking of website

Result: Achieved and maintained 1st position for phrase: ‘the family international’.

Jeremyspencer.com – Reputation management

Issue: 

Low visibility. Website was not on first page on Google for the musicians name. ‘Jeremy Spencer’

Solution: 

Off-page:

Reached out to record labels and received quality inbound links. Built additional inbound links from music related blogs, wiki pages and forums.

On-page:

Updated content and optimised with internal links structure, linked out to authority sites.

Achieved first position for page position for phrases.

  • jeremy spencer
  • jeremy spencer musician
  • jeremy spencer blues