U.S. LawShield

Challenge

Since its launch in 2014, SEO had not been integrated into the content strategy. Consequently, the site suffered from numerous on-page errors, including broken links, duplicate or missing meta descriptions, crawl budget issues, and poor internal linking.

Solution

After conducting a thorough audit of the website, I began by addressing the on-page errors. I fixed broken links, added and optimized meta descriptions, and resolved crawl budget issues. To further enhance the site's search engine visibility, I implemented schema markup, ensuring that search engines could better understand and index our content.

Next, I focused on content quality. We removed all thin and poor-performing content to elevate the overall site quality. Our new content strategy was centered around creating topic clusters and keyphrase-focused SEO outlines for both transactional phrases and informational phrases to showcase the company as thought leaders in the space. We meticulously crafted detailed outlines and published 89 high-quality articles that catered to the needs and interests of our target audience.

Additionally, we improved the internal link structure of the website. This not only enhanced user navigation but also distributed link equity more effectively, improving the crawlability and indexing of crucial pages.

Results

Within 14 months of implementing these changes, organic traffic grew by 163%, and the website ranking for numerous high-value transactional phrases increased by 108%, these include "concealed carry insurance," "carry insurance," "CCW insurance," and hundreds of variations. And hundreds of informational phrases such as "red flag laws", "what is brandishing", "can I travel with firearms" etc..

This comprehensive SEO overhaul not only resolved existing issues but also established USLawShield as an authoritative source in self-defense law education. The increased visibility and engagement significantly boosted the site's performance and user experience.

"It would be near impossible to find a better SEO and digital content partner than Jeremy. He knows his stuff, he gets results and he does the work. He explains complex concepts clearly, he is always on the front end of new trends, tools and best practices and he adapts so quickly into your needs that it feels like he was there with you all along. I cannot recommend Jeremy highly enough to match his skill and results except to say that if you get the chance to work with him, you should!"